With a fleet of 12 delivery vehicles, ESG's vehicles currently all display the same bold white and bold livery. However, their new Mercedes Sprinter van has one very large difference. The entire rear of this new van has a complete vinyl wrap displaying an advert for its industry leading 'ESG Switchable™' glass range.
Marketing Manager - Russell Shipton says: "Many companies are now viewing the space on the side of vehicles as a valuable real estate, with many companies now selling that space to third parties. For a company that delivers nationally, it is possible for each vehicle to be seen by up to 70,000 people, 5 days a week. So it seems common sense for us to use our own fleet as an extension of our current marketing activities"
ESG Switchable™ glass can be used in retail, commercial and domestic applications. The advert on the van has been designed to show these different applications clearly to passing traffic, whilst the contact details have been enlarged in an effort to make it easier for people to remember them whilst on the move.
If you see the van parked anyway and switchable glass interests you, just ask the driver for a brochure, he will be more than happy to help.